You, the Magician
There's something special about reading a book to a child and realizing that the book was actually meant to remind you you're special as well.
The first time I read this little book I was like, "Yes. Thank you! I wish someone would have told me this when I was a kid." And most everyone else who crosses its path says something similar.
Objective:
Refresh brand's social assets, establish brand visibility, layout thoughtful brand story, secure new audience, rejuvenate original core audience.
Project Credits
Partner // You, the Magician
Campaign // 5-year Anniversary Book Re-launch
Creative Collective // Unified Strategy
Michael Leedy // Pre-production Coordinator • Production Lead
• Photo Stylist
• Photo Editor • Video Editor • Music Editor
Jason Syptak // Lead Strategist • Photographer
Kendra Shedenhelm // Illustrator
Social // Instagram • Facebook
