Protect Pets Too
One of my favorite partnerships, to date has been working with Urban Resource Institute's People and Animals Living Safely (PALS) program.
Were you aware that as many as 48% of domestic violence victims stay in abusive situations because they fear what would happen if they left their pets behind? That whole sentence is an actual fact that I learned while working on this project.
Though wrangling the pets for these shoots made me giggle and smile, editing the videos moved me to tears from the moment I laid down the music bed.
Objective:
Leverage digital and social media to drive awarenesses to People and Animals Living Safely (PALS), a program committed to protecting the hidden victim of domestic violence—pets.
Project Credits
Partner // Urban Resource Institute
Program // People and Animals Living Safely
Creative Collective // wave.xyz
Campaign #ProtectPetsToo
Michael Leedy // Production Lead • Music Editor • Video Editor
Jason Syptak // Lead Strategist • Photographer
Social // Instagram • Facebook • Twitter